TeslaUnpacked
2003 → 2026

History

From two engineers and a Lotus chassis to a robot company. Scroll the years or jump to one.

Photo: early Tesla employees — Steve Jurvetson (CC BY 2.0)
July 1, 2003

Tesla Motors is incorporated

Martin Eberhard and Marc Tarpenning found the company in San Carlos, California, named for Nikola Tesla.

Feb 2004

Musk arrives

He leads the $6.5M Series A and becomes chairman. JB Straubel joins as CTO.

Feb 2008

The Roadster ships

The first highway-legal production EV with lithium-ion cells. Musk becomes CEO in October 2008 as the financial crisis nearly kills the company; a Christmas Eve funding round saves it.

Roadster #226, 2009 (Steve Jurvetson, CC BY 2.0)
June 29, 2010

IPO at $17

The first American car company to go public since Ford in 1956. Tesla buys the NUMMI plant in Fremont the same year.

June 22, 2012

Model S

First deliveries in Fremont; the first Supercharger opens in September.

The first Model S leaves HQ, June 2012 (Steve Jurvetson, CC BY 2.0)
Oct 2014

Autopilot

Hardware announced at the “D” event; software ships a year later.

Sept 29, 2015

Model X

Falcon-wing doors and a long, painful ramp.

2016

Model 3 revealed; SolarCity acquired

400,000 reservations in weeks. The $2.6B SolarCity deal closes in November.

Franz von Holzhausen's family at the Model 3 reveal, March 2016 (Steve Jurvetson, CC BY 2.0)
July 28, 2017

Model 3 deliveries — and “production hell”

The Semi and a new Roadster are unveiled in November.

2018

The $55B pay package and “funding secured”

Shareholders approve the 2018 award in March; the August tweet brings an SEC settlement and the loss of the chairmanship.

2019

Shanghai and Cybertruck

Giga Shanghai goes from groundbreaking (Jan 7) to deliveries (Dec 30) in under a year. The Cybertruck is revealed November 21 — and its window breaks.

2020

Battery Day; S&P 500

4680 cells announced September 22; Tesla joins the S&P 500 on December 21 and becomes the most valuable carmaker.

Aug 19, 2021

AI Day: the Tesla Bot

A dancer in a suit introduces Optimus.

2022

Berlin and Texas open

Giga Berlin March 22; the Giga Texas “Cyber Rodeo” April 7. First Semis delivered to PepsiCo December 1.

Nov 30, 2023

Cybertruck deliveries

Four years after the reveal.

2024

Delaware, Texas, We Robot

Chancery rescinds the 2018 package (Jan 30); shareholders re-ratify it and move Tesla to Texas (June 13); Giga Mexico is paused (July); the Cybercab is revealed (Oct 10).

2025

Robotaxi, Diner, the $1T vote

Model Y Juniper (Jan); Robotaxi launches in Austin (June 22); Tesla Diner (July 21); Dojo shut down (Aug); the 2025 CEO award approved (Nov 6); Delaware Supreme Court restores the 2018 package (Dec 19). First annual revenue decline.

Jan 2026

Model S and X discontinued; $2B into xAI

Fremont to be rebuilt for Optimus. First public no-monitor Robotaxi rides (Jan 22).

Mar–Apr 2026

Terafab; Europe approves FSD; Cybercab and Semi production

Terafab announced March 21; the Dutch RDW approves FSD Supervised April 10; Dallas and Houston Robotaxi April 18.

Sept–Oct 2026

Cybercab in service, Roadster revealed, Optimus in production

Cybercab enters service September 3; the Roadster flies October 15; merger committees with SpaceX October 20; Optimus production begins October 21.